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Cannon Financial FCU Field of Membership
(FOM) - Select Employee
Groups (SEG) Program
The 30-second Credit Union History
The Credit Union
Movement has been in existence for over 150 years – since the mid’ 1800’s.
Today, even after years of marketing and promotion, far from a majority
of people really know what a credit union does and the valuable benefits members
derive from belonging! If Credit
Union (CU) benefits have been held secret, the times are changing. Recently
enacted legislation expanded established guidelines allowing more organizations
to join a credit union’s Field of Membership (FOM). Additionally,
the new laws relax restrictions on individual Select Employee Groups (SEGs or
companies) and even more employees and their families are eligible to join the
credit union movement.
Most people think of credit unions as
small, with exclusive and private membership reserving CU services for specific groups of
individuals. In some circumstances, this is
true. Generally, however, a credit union is a
financial cooperative organized by groups of individuals who have a common bond regardless
of economic status, size of the group or social standing.
The CU mission is to encourage saving and provide consumer credit at
favorable interest rates. A CU provides
everyday financial services that allow individual members to handle everyday transactions. For example, CUs provide checking accounts (called
share drafts) and credit cards (VISA) to make purchases.
CUs offer a wide array of loans, (personal, for vehicles, Home loans,
refinance, HELOC) for larger and longer-term acquisitions.
Additionally, specialized services are common. Most offer Audio Response Systems, ATM programs,
Online Account Management & Bill Payment and others like Notary, insurance investment
and retirement planning (IRA) to name a few.
The National Credit Union
Administration (NCUA) a federal agency, regulates
all federal credit unions and provides insurance coverage for the accounts of
over 10,000 federally-insured credit unions and insures deposits to
$100,000. For more about share insurance, click "Your
Insured Funds"
This
program makes sense!
By now, the concept of initiating a
relationship with a credit union seems to have merit.
Low cost financial services are noteworthy.
Still, most companies have no employees with sufficient experience to act as
a financial consultant. Further, there is
little time for administrative functions like helping people fill out applications, file
documents, handle cash. And since most
companies are not financial providers, there is no opportune way to present programs like
this without a huge commitment on the part of management.
Becoming a participating Cannon Financial Field of Membership company
or organization!
CFFCU wants to add companies like this. Questions
raised here are often asked. The best answers, and we hope you find
them here, is to follow some logical steps that present our reasoning.
Steps that we believe will lead to a successful relationship with
CFFCU. CFFCU needs members to grow. The NCUA only allows the CU to promote
its services at or through approved companies.
Who
derives benefits, and how does CFFCU promote its products?
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While the
concept of benefits has meaning on several levels, reducing the definition to some
manageable level helps. Managers and human resources officers are often asked by
employees, "where can I go to get financial services like checking accounts and
vehicle loans." By establishing a relationship with CFFCU, the answer is easy.
"Go to the credit union!" And, the concept is east to sell - CFFCU
does all the work.
When new
employees learn about company policy, insurance, retirement packages and
vacation schedules, wouldn’t it be ideal to add to the conversation, “here’s
your direct deposit form, fill it out. You can get a checking account,
apply for low interest rate loans and other financial services from our
credit union, Cannon Financial FCU.”
The CU sees this a useful benefit for the company (helping employees,
direct deposit services) and employees (low cost services).
How
we promote the CU. The best way
for a company to partner and promote the credit union – since the company
receives no direct compensation – is to let us do the work. True,
we will ask you to let us hold Credit Union Days at your site . . . but,
only a couple of times a year. And
appointing a CU liaison, someone we can send our newsletter to and someone
who is willing to help schedule periodic meetings is helpful, but not a
requirement.
Here are some of our most popular
financial products and services. Most are free of monthly service
fees; all loan rates are very low, always competitive.
Checking Accounts |
Vehicle Loans |
Direct Deposits Service |
Saving Accounts |
Personal Loans |
Special Offerings |
Term Accounts |
Credit Cards |
Investment Services |
You can expect – CFFCU to handle details, the company & employees
enjoy the rewards!
There is NEVER a
charge to the company for credit union marketing or promotional activities. Any
organization that partners with CFFCU can expect credit union personnel to
respect the rules of the company. Our
promotion material is attractive, easy to use, and is always supplied in
quantities that conform to a company’s needs. We
offer small posters that can be attractively displayed on any employee bulletin
board. Important services are described and
CFFCU phone numbers and website address are displayed for employee use.
When we hold Credit Union Days, all presentations are conducted during
breaks, one-on-one in the employee lounge, or as scheduled by appropriate
management and at a location of the company’s choosing. Credit
union personnel who visit a company always remain in authorized locations and do
not venture into employee work-areas or restricted spaces.
What is a Credit Union (CU) anyway?
The innovative CU concept of providing help for people with
financial needs started in 1850. In
communities where individuals had little disposable income and no savings,
friends and neighbors choose a trusted person to hold and pool their limited
assets.
When an individual was in need, money was loaned one another for
the necessary items. This was the true beginning of the time-honored idea of “People-Helping-People.”
When a company signs on with a CU are they
required to do a lot of work?
NO! In fact,
besides writing a short letter asking the NCUA to approve their application, the
company really has nothing to do. CFFCU
provides marketing and promotional materials, we even arrange for “Credit
Union Days” at your location to sign up new members. The
company will be asked to place small posters in the employee “break” area,
inform all employees about the periodic meetings we will hold (usually 1 or 2
times a year), and appoint a CU liaison with whom the CU can communicate and to
whom the CU can send updated information.
And, who is the NCUA?
The National Credit Union Administration (NCUA) is a US Government
agency responsible for regulating and overseeing all Credit Union operations. It administers the Share Insurance Fund
that insures members’ deposits up to $100,000. Another
function is conducting comprehensive annual fiscal audits.
If a company agrees to provide CU
services, how do employees benefit?
Employees membership is established when the individual completes
the membership form and opens a Member Share account (savings) with a deposit of
$50.00 (refundable minimum) or more. Member
application and direct deposit sign-up also qualifies.
When the Member Share account is open, the new “member” is
immediately eligible to apply for and use any or all credit union services.
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